Maximize Your Ad Revenue

Pubmatic.com is a new beta service that is available FREE at the moment. It takes some of the guessing game out of your ad placement and allows you to do what you do best – create content and build your website. Pubmatic is still beta, so there are some issues still being worked out, however that shouldn’t stop you from trying the service out.

This service will certainly create more free time for you as it tracks your ads and gives you feedback on what is being clicked as well as analytics on colors etc. Their new downloadable widget is of particular interest to myself and I will be toying around with that later today, with stats downloaded directly to your desktop.

From the Pubmatic website:

Pubmatic is focused on serving the needs of publishers by providing an industry leading platform that allows publishers to maximize their revenue while simultaneously reducing complexity.

Being a publisher is difficult these days. On the one hand, publishers want to focus on developing rich content and sustaining a user community based on common interest. On the other hand, they’re forced to spend ever more time and energy running the “business” of being a publisher.

Here’s a quick primer on how PubMatic works.You’ll setup a PubMatic ad tag on our web site. When you create the ad tag, you’ll specify which ad networks should compete for that space on your web site. Today you can choose from Google AdSense, Yahoo! Publisher Network, ValueClick, and Komli. We’ll be adding more ad networks continuously going forward. You’ll also specify your optimization settings for text ads, which requires exactly one click. Today, we offer color optimization and in the future we’ll offer more optimization dimensions. That’s it – once your ad tag is setup you implement it on your web site. Now every time a user hits your site, our servers will determine the optimal ad network and ad format for you, and that ad will delivered to your users by the appropriate ad network.