Marketing Nirvana – Tila Tequila Style

Marketing Nirvana never looked so fine! If you’ve been living under a rock the last few weeks, you’ve managed to miss one of the most odd and yet at the same time ridiculously hot reality TV shows of all time. Tila Tequila’s “A Shot at Love” for the most part is a big excuse to get Tila Tequila’s album launch of the starting blocks with a bang – literally!

The premise of the show is that Tila (a newly outed bisexual) wants a steady girl or guy. Fly in twenty or so really hot coeds, set up some cameras, and make them do pretty stupid games all in order to get some alone time and ultimately end up as Tila’s man or woman. This in and of itself you’d think wouldn’t be that big of a deal, until you mix in a certain spice I like to call “crazy”.

I’m not sure where they found the contestants for this show, but they certainly picked some really odd people. They also picked some ridiculously sexy people, but then again what reality show doesn’t do that now a days anyway? In every episode you’ve got 3/4 naked men and woman strutting around on set and groping each other at every commercial break. Certainly keeps my attention glued to the screen.

Where the series is going I’m not sure, but i wouldn’t be surprised to see it end up with Tila not picking anyone and saying lets just be friends. Personally based on the craziness that I’ve seen from the people on that show I wouldn’t even want to throw a ten foot pole at them, let alone touch them with it.

However that does not stop me from talking about the marketing that is going on behind the scenes with this woman and her show. Her advertising is pure unadulterated in your face repetitive hype that doesn’t stop. And what’s more, its genius. Think about it, typically when you have a dating show type game you are limiting your audience to either males or females. Guys typically don’t want to watch a bunch of other dudes flouncing about over each other for the prized lady, and vice versa for the ladies.

Tila Tequila trumps those pitfalls due to her bisexuality. Can you say marketing nirvana? I mean come on, as a graphic artist and advertiser, not only do you get to create a visually stunning ad simply because of the main star of the show, but now you’re told you can market both ends of the spectrum! As a publisher you need to know how to market a specific product from any angle or pitch. Marketing Nirvana comes into play when you’ve realized how to effectively market and develop a product in a multitude of ways, without alienating you’re prospective clients.

Effective marketers realize that once they’ve accomplished a specific pitch and style for a product their work is only half done. The truly origional thinkers and money makers go back to square one and reinvent their product and marketing into something completely seperate and many times opposite then the first.Does this mean you should launch both marketing plans and pitches? Not necessarily. You have to really consider if you’re product has the robustness to handle being played multiple ways. Most products can be successfully marketed one way, and make a ton of money. If you have a product, publicly available or not, try to reinvent and capture the essence of that product in a different light. This will enable you to market it in different ways simultaneously, thus giving you a potentially more effective and wider prospecting, or it will give you a second wind on a product that might be on its last legs.

Anyway, if you haven’t checked out the show – start watching it from the beginning if you can. MTV is playing it about a thousand times a day, as I’m sure its topping there charts right about now in ratings. Watch the commercials (what else is MTV now anyway?) for the show, if you watch a few of them you’ll see how the marketeers are smartly conjuring up ads that play off each other and running them within short time spans of each other. This creates subconsciously a deeper drive to tune in to the next show in both sets of eyes that are typically sitting together watching the show as a guilty pleasure neither will admit to.

Another thing MTV is doing now that seems to be a deeper fore ray into social marketing is having the contestants give video shout outs during the show to their “top fans” on the shows website. You too can get your name mangled by a contestant, yours for only two thousand comments and blog listings posted around the web linking back to the show. Can we say viral interactivity TV?

I think we’ll see more of this type of seemingly personal yet oh so random shout out marketing coming from some of the younger networks. This will be much more prevalent once Google launches their own cable network channel too. Oh come on – you really don’t think they are going to leave that market alone much longer do you?