Mar 26 2008

What Lacrosse Can Teach You About Marketing

lacrosseWith the return of spring brings one of my favorite times of year, and not just because all the snow goes away. Its mainly because Lacrosse season is here once again and I get to watch one of my favorite sports in all its glory. If you’ve never seen a Lacrosse game or have no clue what I’m talking about then you need to slap yourself into the twenty first century and go check out a game.

One of the best things with Lacrosse is that it is a combination of a ton of different sports. It has the running and huge field aspects of soccer, the brutal stick checks and physicality of ice hockey, and the team work of basketball and football. Really its one of the best sports on the planet. What can you learn from Lacrosse that will help you in marketing?

Good question, and theres a bunch of things you can learn. One is that you need to be fast. In order to score and transition the ball in Lacrosse, speed is a huge necessity. You need to be able to get to the ball before your opponant does, and then out run them to the goal. Marketing is very similar in the fact that the early bird gets the worm most days. You need to out hustle your opponants to get in on techniques before everyone else figures out what your doing. Being quick and decisive is a huge advantage to you.

One of the other necessities of Lacrosse is that you need to be able to take a beating and keep going. The internet and global market is certainly not going to just lay down and die for you to make your millions. You need perseverance and determination to make your way in the global soup that is the internet. If you’re trying out an affiliate program and loose your shirt on marketing campaigns, well then you need to pick your sorry ass up and do it all over again until you succeed eventually.

In both Lacrosse and marketing you need essential items to make it to the top. Speed, quickness, determination and a willingness to take a beating are some of the top skills you need to have in your hip pocket to succeed. So get out there and start your million dollar project right now damn it.

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