Outsource Your Marketing - Focus On Content
- 1 Comment
Posted 5.19.08
Running a successful blog these days requires bloggers to wear many hats that they are most of the time not that comfortable wearing. Gone are the days where you can just write content to your page and it will be found by the multitudes of surfers. Nowadays you have to be blogger, seo mogul, entrepreneur, marketing strategist, and IT professional all rolled up into one - unless you’ve got your own personal team of internet marketing specialist.
Now normally I’d say you should learn to do SEO and marketing yourself, as it is a great skill to have and one that many webmasters and bloggers would benefit from, but to get a successful blog out to the world and maintain good content can sometimes be overwhelming. Good content is definitely king in the long run, and as such you need to be able to sit down and focus on creating that type of content that will keep your user base coming back for more everyday, or every week depending on your posting schedule. Most good bloggers will tell you that a daily posting schedule will return the most users.
Something to consider is outsourcing your internet marketing to a company with a good reputation and long standing internet presence. This will cost you some money certainly, but you have to weigh how much the time you will be freeing up is worth to you in other areas. If outsourcing your internet marketing allows you to concentrate more time on writing good solid content for your site, which in turn generates more affiliate sales, does this increase compensate for the loss you’re spending on marketing?
In some cases it is certainly worth outsourcing your internet marketing and seo efforts, but not always. If you’ve got a moderate sized blog or website that is consistently bringing in new readers and maintaining a good reader base it might be worth at least looking into the numbers for hiring a third party firm to take over your SEO and marketing efforts at least partially if not fully.
Tags: MarketingRelated posts
1 Comments on this post
Trackbacks
-
Michael (Internet Marketing) said:
Outsource your marketing?? I think this is a dangerous suggestion. The two things that should never be outsourced are innovating and marketing. This is the essence of your business. Good content can be outsourced. Site building, SEO, list building, etc. can all be outsourced effectively.
But outsourcing your marketing is like owning a restaurant and outsourcing the cooking.
Michael Ullman
http://www.ImproveYourInternetMarketing.comMay 20th, 2008 at 5:29 pm
