Email Marketing In The New Year

So its the new year and you've got a whole plate full of marketing ideas that you want to try right? How are you going to convey those ideas to your target audience. Do you even know what your target audience is?

Lets assume that you have a target audience for this article, and you've decide that the targets are all the people in your email contact list. The first thing you should know about email marketing is to not send it from your own account unless you want a huge inbox explosion of bounce backs, spam emails and various other things that will make you want to crawl under a rock and die.

One of the programs I will be utilizing this year is the email marketing solution offered by Icontact.com. For the price of a meal at a fast food restaurant once a month I get a service with a ton of features that makes my email marketing a ton easier. They offer email bounce back handling, open/read tracking, free templates, spam check, scheduling and a whole host of other things.

The open/read tracking is one of the best things you can use in email marketing. Having the ability to see who is consistently opening your emails allows you to drill down to specific content lists that will only increase your affiliate marketing conversions and page views.

Save yourself some hassle this new year and go with an email marketing service like icontact.com.